One of the amazing things about specialty coffee is the amazing variety of flavors you can have with different origins, different roasts, then different preparation methods.
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Roasting is one of the processes that will influence the most a coffee’s flavor and aroma. Each green bean has a lot of potential taste in it that can vary by location, altitude, tree species, soil, and drying method. Those tastes will be highlighted according to the profile a roaster chooses for each batch. That means that the same coffee could taste differently depending on how light or how dark it is roasted!

In very loose terms, light roasts tend to fruitier, brighter tastes, while dark roasts are nuttier, bitter, stronger. Again, this is very imprecise, because the taste will drastically change depending on origin and how it is roasted. Most coffees found in supermarkets are very dark roast.

The best place to get great beans roasted to highlight each of the best flavors is with a local specialty coffee roaster. They are also the ones who can supply you with fresh roasted beans, since freshness is another major factor influencing taste. Find a roaster near you and enjoy the amazing variety coffee has to offer!